I read a lot of
articles like this one.* (Why? Perhaps I enjoy misery.) I don't like blogging about work, and I don't name where I work because we have very little web presence. Having my rambling and occasional swearing become the number six google result would not help anybody. But all of these doom articles assume outright that Amazon & Barnes and Noble have the superior business model, end of story, and that is dead wrong. In fact, before I started working at my tiny bookstore, I had no idea how dead wrong these articles were, and got all frowny-faced with everyone else.
An independent bookstore requires a community. More specifically, it requires a neighborhood or a town with lots of independent businesses. Affordable rents also help. If you don't live in such a place, you probably don't have an indepdent bookstore already. I grew up in the suburbs and just spent two years living in rural New Hampshire. I get it.
The things a good independent does well are no-brainers:
1. Indie stores look nice. Good design, good layout, neat shelves. (It makes a difference. I wandered into a Borders in the Chestnut Hill neighborhood of Philly last weekend and couldn't believe what a disaster area it had become.)
2. Indie stores have a knoweldgeable staff who work there because they love reading. So if you need a beach book, a sad book, a book for a 3-year-old or an 83-year-old, or just something awesome to read next, they will help you find it.
3. Indie stores cater to their community. More interesting features, specialized stock, readings, newsletters, book clubs, house accounts, dog treats, etc etc.
The things independents do AS WELL as a chain or Amazon are less well-documented. They can:
1. Can get in any book for you, very often the next day, for free. Let me repeat that: next day shipping, free.
2. Many will do things like wrap, ship, deliver, take phone orders, take email orders, import, etc etc.
3. If they use house accounts, any order can be added right on -- like one-click, but on index cards. To be cute about it.
The things independents don't do as well as Amazon or a chain are:
1. Search. Amazon is the most useful way to track down a book online, for now.
2. Discount. Though we do not charge shipping, which cuts into Amazon's discount quite a bit.
3. Ubiquity. Obviously.
What I'm trying to say is, bookstores are businesses, not charities to be supported out of the goodness of your heart. They actually do want to sell you things, and work hard to determine the best way to do so. The only element of consumer responsibility is to decide that you would rather call up the neighborhood store or take the ten minute drive instead of defaulting to what is corporate and known. But, again, that decision will end up being a rewarding one not because you will feel like you are on the right side of a battle, but because you will have a better experience.
Love,
Meghan
*Also, as a footnote, I am of this "online only" generation and, really? We are not aliens whose internet-addled brains causes us to hate old men with framed letters by Dorothy Parker. We grew up in a heavily homogenized, corporate consumer culture, and for many of us the first crack in that facade was discovered on the internet, not at the mall or the Union Square Barnes and Noble. Can you blame us for continuing to check there first?
PPS: article via
Gwenda.